What is Personal Branding? 5 Reasons Why It Becomes So Important in 2020

If you believe only businesses, companies, or corporations should focus on branding. You might want to think again. In the digital world, everyone has a personal brand. No matter you like it or not, this trend won’t go away anytime soon.

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.

Wikipedia

Coca Cola proved that when it comes to branding, consistency is king. Always stay relevant no matter what.
Photo by Jeremy Bishop.

Before a job interview, it is common to google your recruiter’s online presence: LinkedIn, Facebook, Twitter, etc. They might do the same. What about Tinder dates? A little research doesn’t harm anyone.

Your Personal Brand Matters in the Business World

You, my friend, are a unique combination of skills, expertise, background, culture, perception, and personality. You are more than just the person that you are.